PUBLIC INFORMATION & OUTREACH
Oneida County Vision 2020 Initiative, A Path Toward Prosperity
The goal of Vision 2020 is to strengthen educational and workforce pipelines in order to be Workforce Ready by aligning county resources with the demand for a broad range of skilled workers. Working with the County Executive, The Paige Group designed the initiative structure, methodology and outreach plan and continues to serve as team facilitators and provided guidance on plan development. Phase 1, focused on Workforce Readiness, is well underway with three committees, Education & Training, Access & Opportunity, and Housing. Phase 2, focused on Transportation, also has three committees – Connectivity, Alternatives to Automobiles, and Accessibility. To date, Vision 2020 has resulted in tangible outcomes, including an increase of internships, the development of a County-wide English as Second Language matrix, and adoption of Section 485-a of the Real Property Tax Law to name a few.
Safe Schools/Healthy Students
The Paige Group has worked with several initiatives throughout the country since their inceptions to assist in the sustainability of community partners and program providers, as well as spearheaded an effort to combine marketing resources to maximize exposure and effectively change behavior. Services included brand identity and market positioning, direct marketing, coordinated and grassroots activities, web-based marketing, public relations and media relations, and issue management and crisis communications planning and consulting.
In addition, The Paige Group has worked with the national communications team that supports SS/HS grantees in an effort to coordinate communications materials and avoid duplication of services.
Mohawk Valley Community College
MVCC engaged The Paige Group to develop a community assessment strategy, and research methodology, protocol and survey tool. The Paige Group facilitated two large focus groups – 300 faculty and staff and a first-ever all-program advisory committee event with more than 80 local businesses.
In addition, we facilitated six focus groups and trained Cabinet members to facilitate additional small focus groups. At the same time, personal interviews with more than 30 local leaders who might not otherwise attend a focus group were also conducted.
Overall, 874 individuals from more than 100 organizations participated – including 174 students who were surveyed on their perceptions of the College and the future of the community. The Paige Group analyzed the extensive qualitative data from the large group discussions, all 30 focus groups and 35 individual interviews, and the student survey data, into key themes and insights for the college to take into consideration with creating their strategic plan.
City of Utica Master Plan
The Paige Group set out to successfully generate dialogue and build support in order to successfully implement a community-based Master Plan. The plan was designed to make the City of Utica competitive in the regional marketplace. We were tasked with leading the public information and stakeholder process. This included facilitating a 50-member steering committee, building key stakeholder relationships, identifying issues, developing recommendations regarding the most effective outreach methodologies, media relations and conducting community dialogues. Essential to the success of the project were developing key messages and translating complex project data into consumable information. The Master Plan was adopted by the Utica Common Council and has become the blueprint for city development.