OUR STORY : CONCEPT IS EVERYTHING

In 1968, Bob Paige and his partners started something big. Not just an advertising agency, but a company wise enough to know that if they made client success the highest priority, The Paige Group’s success would surely follow.

In our craft — the business of marketing and communications — Bob’s mantra was “Concept is Everything.” We’ve stayed true to that mantra, while understanding that our clients face new challenges every day. To the art of concept, we’ve added capabilities and resources that comprise the new building blocks of powerful brands. A distinctive customer value proposition, cohesive internal culture, and healthy stakeholder relationships — these are the pillars that accelerate growth, insulate during rocky economic times, and minimize risk.

Today, The Paige Group specializes in developing unified communications and marketing initiatives that yield measurable results. We design and execute communications strategies that align your goals with your audiences’ needs, building mutually beneficial relationships. As you navigate our site, you will discover that we employ a broad range of approaches and tools, from traditional communications vehicles to sophisticated digital strategy and technology. And we serve a broad range of clients and their diverse audiences.

UNPARALLELED EXPERTISE & REACH

Our expertise lies in three specialty areas — marketing communications, public relations, and stakeholder engagement — which we integrate according to client needs.

The Paige Group serves local, national and international clients in both the private and public sectors.

The Paige Group serves local, national and international clients in both the private and public sectors. Our portfolio includes high-tech manufacturers; utilities, including electric, solar, natural gas, water, and wastewater; telecommunications; health and human services, economic development, education and more.

We have a terrific team of professionals and an excellent global network of specialists aligned with our clients’ industries and markets.

The Paige Group is a New York State Certified WBE and DOT DBE with headquarters in Utica, NY.

WHY CHOOSE THE   PAIGE   GROUP?

We are specialists in developing unified communications and marketing initiatives that yield measurable results.

Core Strength

We are known for comprehensive marketing plans and designing and executing brand strategies that apply across all communications platforms. That means we utilize traditional marketing, public relations, strategic communications, along with a suite of digital tools.

Integrated Approach

Employing multiple vehicles ensures you meet your target audiences’ needs and expectations. From web-based strategies to traditional direct marketing and grassroots, you will achieve message consistency and increased touch points with your target audiences.

Ultimate Goal

We help you engage your target audience with the right message, at the right moment, with the right vehicle. The result is a more immediate return on your marketing investment and stronger customer/client relationships that help ensure you will reach your long-term goals.

FIRST CLASS SERVICES

We design and execute communications strategies that align your goals with your audiences’ needs,
building mutually beneficial relationships.

Global Marketing Strategy

Effective marketing depends on insightful planning that incorporates:
  • Market dynamics, challenges and opportunities
  • Product/service relevance, benefits and ROI
  • Target audience needs, expectations and behavior

Our ability to creatively combine brand positioning with sales-driven messaging helps our clients achieve their goals.

That’s how we get results.

Brand Management

We all wear our favorite brands on our sleeve. It is an emotional attachment that insulates against competitor challenges, builds loyalty and creates lifelong relationships. The Paige Group specializes in leveraging the emotional and logical components of a brand to:
  • Increase awareness
  • Influence decision making
  • Create advocates

We’re the ones to help you be the one.

Sales Support

We analyze your sales process and develop support tools for every stage — from the latest digital tools to tried and true traditional vehicles — helping your sales team maximize every opportunity.
  • Product/service videos
  • Sample kits
  • Product demos
  • Brand-building merchandizing materials
  • Many more face-to-face sales and customer relationship-building programs that will maximize the value of your CRM data

We help your team sell smart, sell fast.

Our public relations capabilities include product promotion, media relations, public information programs, and issue management. Our firm has extensive experience working with private, non-profit and government organizations. We have a full creative department, including digital strategists for web and Internet-based communications, ensuring your PR program is both on target and high impact. Our client support services also include account planning and management, media services and accounting/administrative departments.
Our consulting division is also widely recognized for its ability to quickly discern stakeholder interests and concerns and help achieve mutually beneficial outcomes. Our team is trained and experienced in the most effective emerging methods of collaborative problem solving and visioning.

The Paige Group has always believed that true success originates from strategic thought. And over the years, the one thing we know to be true is that it is critical to evolve in this ever-changing industry. Today, we combine our strategic marketing and public relations knowledge with 3D animation, motion graphics and video expertise, on location or in our state-of-the-art studio. The result is truly compelling sales and engagement presentations. Whether it’s new product launches, proprietary product training and demos, corporate branding or human resource education, we can help you tell your story more powerfully than ever. We deliver:
  • Short, compelling video vignettes that create a platform for corporate executives, senior sales management, and product management to present your value proposition and invite inquiries
  • Seamless integration into existing brand and promotional campaigns
  • Fast production turnaround from filming to implementation

Our clients rely on our ability to create professional-quality and low-cost pieces with high impact.

When it comes to photography, things aren’t always black and white. Telling your brand or product story in a captivating and compelling manner requires a unique combination of creativity and strategy.

Our in-house photographers are experts in knowing how to approach your photography needs in a manner that will best tell your story and support your overall marketing and communications goals. From manufactured materials and finished products to the people and places that show who and where you are, our services include:

  • Studio photography in our state-of-the-art studio
  • On-location photography
  • Photo retouching
  • Photo concepting

We take pride in our ability to offer high-quality, compelling photography that is creative and on target.

Businesses and organizations turn to The Paige Group for web strategy because of our expertise in market positioning and target marketing. The effectiveness of a website is heavily dependent on the strategic messaging that will engage the viewer and build relationships. Our services include:

  • Developing the message strategy
  • Front end design (home page and sub-navigation pages)
  • Reorganizing current content and developing additional content
  • Providing recommendations for photos/graphics
  • Working with the developer from the programming stage through posting the website live

Many of the same rules apply to a website as they do for advertising and merchandising – extending the message consistently and in the most effective manner, making the best use of space, and keeping the viewer’s attention. Ease of navigation and keeping a website noticeably up-to-date and refreshed keeps visitors coming back for more.

Social media is a time-consuming, ever-changing endeavor, and can often leave you wondering if it’s worth it. Let our team of experts take the burden off your shoulders, with a program that will help get your target audience to stop scrolling and take notice.

Whether you’re just starting out or want to level-up your social media presence, our approach to social media will yield relevant messaging and to help ensure a positive ROI:

  • Strategy Development— tuned to how your target audience behaves online, is authentic to your brand, and has realistic and attainable goals
  • Content Creation—Engaging posts that maximize each platform’s algorithms to your benefit (static images, direct-to-camera content, product videography, or dynamic motion graphics)
  • Paid Social Media Advertising Campaigns—targeted, impactful campaigns that reach your target audiences with the right message at the right time to drive results
  • Engagement Management— engage with your target audiences in real time to grow loyalty, followers, conversions
  • Performance Measurement Reporting—analysis of performance and cost data to glean target audience insights and maximize ROI

We invest in developing global partnerships to support our clients in any market integral to their success.

The Page Group provides a global marketing and communications support network.

OUR WORK SPEAKS FOR ITSELF

Product & Capabilities

Brand Evolution

Thought Leadership

Community Awareness

CONTACT PAIGE GROUP TODAY

Contact us today to learn more about Results Built on Insight.

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